Converse gives its iconic Chuck 70 Hi sneaker model a new elegant quilted nylon make up. The brand launches two new iterations of the shoe in either black and limestone gray or field surplus and amber sepia. The shoes have a rubber toe cap in the hue Egret which travels to the midsole area as well, paired with a black strip on both iterations.
At the back of the shoe is a black license plate and both are complete with the signature Converse All Star branding. The first colorway boasts black quilted nylon and gray piping at the eyestay placket, shoe opening, and tongue. The second colorway features a khaki green quilted nylon material reminiscent of original liner jackets.
Quilted Hi-Top Sneakers
Converse Adorns the Chuck 70 Hi Sneakers in a Quilted Nylon
Trend Themes
1. Quilted Sneakers - The trend of using quilted nylon in sneaker designs, as seen in Converse's new Chuck 70 Hi models, creates an opportunity for companies to experiment with diverse materials in their footwear offerings.
2. Minimalist Sneaker Design - Converse's simple and toned-down design of the Chuck 70 Hi sneaker models showcases the disruptive innovation opportunity of adopting a more minimalist design approach in footwear.
3. Two-tone Colorway - The combination of two different colors on separate parts of the sneaker, as seen in Converse's black and limestone gray or field surplus and amber sepia Chuck 70 Hi models, presents a creative opportunity for companies to explore more ways to incorporate color into their products.
Industry Implications
1. Athletic Footwear - The use of quilted nylon in sneaker design can be applied across different athletic footwear brands and product lines, creating a disruptive innovation opportunity to enhance the performance, durability, and aesthetics of sports shoes.
2. Fashion Retail - The minimalist design of Converse's new Chuck 70 Hi models offers a disruptive innovation chance for fashion retailers to appeal to customers seeking simple and versatile footwear that can be worn on different occasions and with a range of outfits.
3. Textile Industry - The trend of using quilted nylon in sneaker design introduces an innovative application for the textile industry and presents an opportunity for manufacturers to develop new types of fabrics and materials for use in footwear and other products.