The Qualcomm Snapdragon Sound has been enhanced by the brand to include aptX Lossless Audio over Bluetooth to enable premium audio access in a wireless manner. The support for the audio codec will enable users to enjoy CD-quality 16-bit 44.1kHz lossless audio over Bluetooth from their mobile devices to avoid the need for physical connections. This was achieved in conjunction with aptX Adaptive and Qualcomm Bluetooth High Speed Link technologies.
Vice President and General Manager, Qualcomm Technologies International, Ltd. James Chapman spoke further on the new Qualcomm Snapdragon Sound support saying, "At Qualcomm Technologies we’re excited about the future of sound, and we’re continually looking for ways to help our customers deliver new and exciting listening experiences. Lossless audio means mathematically bit-for-bit exact, with no loss of the audio file and up to now the necessary bit rate to deliver this over Bluetooth has not been available. With many leading music streaming services now offering extensive lossless music libraries, and consumer demand for lossless audio growing, we’re pleased to announce this new support for CD lossless audio streaming for Bluetooth earbuds and headsets which we plan to make available to customers later this year."
Premium Wireless Audio Updates
Qualcomm Snapdragon Sound Now Supports aptX Lossless Audio
Trend Themes
1. Lossless Audio Streaming - The support for lossless audio streaming over Bluetooth presents opportunities for audio device manufacturers to develop new high-fidelity wireless audio products that cater to the growing consumer demand.
2. Aptx Adaptive Technology - The incorporation of aptX Adaptive technology into Qualcomm Snapdragon Sound presents an opportunity for developers to create headphones that can automatically adjust to changing audio environments.
3. Bluetooth High Speed Link - Qualcomm's Bluetooth High Speed Link technology creates opportunities for manufacturers to develop audio products with wireless connectivity that are capable of delivering high-quality, low-latency audio streaming.
Industry Implications
1. Audio Equipment Manufacturing - The development of Qualcomm's Snapdragon Sound technology and the support for aptX Lossless Audio over Bluetooth creates disruptive innovation opportunities for high-end manufacturers of wireless headphones, earbuds, and speakers.
2. Music Streaming Services - Music streaming services now offering extensive lossless music libraries means opportunity for developing new partnerships with audio equipment manufacturers that could enhance their devices at the software level, as well as improving the end-user experience.
3. Wireless Communication - Bluetooth is the go-to wireless communication standard for audio devices, and Qualcomm's recent enhancements to the technology open up new opportunities for innovation in wearable technology, IoT devices and beyond.