The new Quaker Oat So Simple flavors in the UK have been introduced by the brand to offer consumers a tasty way to fuel up in the morning in a delicious, convenient way that address their specific needs and preferences.
The new flavors includes Vanilla Bean & Blueberry as well as Almond Butter & Pomegranate, which are both heavily influenced by changing consumer taste preferences to offer them a more artisan-inspired cereal. Like the other flavors in the product lineup, the cereals can be prepared in just two minutes flat to be enjoyed before leaving the house or even at the office.
Senior Marketing Manager at PepsiCo Stephanie Okell spoke on the new Quaker Oat So Simple flavors saying, "Oats are a powerhouse of good nutrition and shoppers are always looking for new flavours to mix up their breakfast. Our trends research identified two flavours, Vanilla Bean & Blueberry and Almond Butter & Pomegranate, which have not been seen before within the cereal aisle. We know through research that shoppers felt excited by the flavours and indicated they would be likely to buy them – which is great news for retailers."
Consumer-Driven Cereal Flavors
The New Quaker Oat So Simple Flavors Respond to Changing Tastes
Trend Themes
1. Artisan-inspired Cereal - Changing consumer preferences are leading to the development of more unique and high-quality cereal flavors and options.
2. Convenient Breakfast Solutions - Consumers are seeking time-saving options for breakfast that can be easily prepared and consumed before leaving the home or at the office.
3. Responsive Flavor Innovation - Brands are using trends research to identify new flavor combinations that appeal to consumers and meet their evolving tastes and preferences.
Industry Implications
1. Cereal and Breakfast Foods - There is an opportunity for brands to create unique and high-quality cereal flavors that cater to changing consumer preferences and provide convenient breakfast solutions.
2. Consumer Goods and Retail - Retailers can benefit from offering new, unique, and convenient breakfast options that align with changing consumer trends and preferences.
3. Food and Beverage - Brands can use trends research to identify and create new flavor combinations for their products that are highly appealing to consumers and lead to increased sales and brand loyalty.