Jordan Brand draws in Quai 54 to work together on a full joint capsule featuring a plethora of goods for the season in celebration of its 15th anniversary. The Jordan Diamond Mis Quai 54 arrives in a predominantly black colorway with bright accents and a checkered diamond cage found at the heel.
The French national hues are adorning the right pull tab and the Pan African colors are on the left pull tab to boasts the cultural blending influence of the capsule. The collaborative collection also features a selection of hats, mesh tees, multi-paneling shorts, a jersey tank top, and slides, with a color palette of red, green, gold, white, and blue. The hues are directly referencing the Afro-French culture that commemorates the aforementioned 15th anniversary of the streetball tournament.
Afro French-Inspired Sportswear
Jordan Brand and Quai 54 Join to Celebrate Its 15th Anniversary
Trend Themes
1. Afro-french Sportswear - The trend of incorporating Afro-French cultural references into sportswear designs presents an opportunity for disruptive innovation in the fashion industry.
2. Collaborative Capsules - The trend of brands collaborating to create limited edition capsules for milestone anniversaries presents an opportunity for disruptive innovation in the retail industry.
3. Cultural Blending Influences - The trend of using fashion to showcase cultural blending influences, such as the Pan African colors and French national hues incorporated in this capsule, presents an opportunity for disruptive innovation in the fashion industry.
Industry Implications
1. Fashion - This industry can leverage the trend of Afro-French sportswear and cultural blending influences to create unique and diverse product lines.
2. Retail - This industry can take advantage of the trend of collaborative capsules to generate buzz and drive sales for milestone events.
3. Streetwear - This industry can tap into the cultural significance of streetball tournaments and use it as inspiration for designing new and innovative products.