Esports organization Quadrant has partnered with audio brand JBL Quantum for a new range of headphones designed exclusively for the organization’s content creators. Quadrant made its initial step into esports through the Halo esports scene last year. The duo has confirmed that they are working on additional activations, but no specifics have been provided. In addition to sim racing broadcasters, Aarav and Steve Alvarez Brown, Call of Duty: Warzone creators RiaBish and Fifakill are also part of Quadrant's talent roster.
"Our JBL Quantum headsets with accurate, immersive sound and integrated head tracking will give the players a true competitive advantage to win the game. We know how important audio is when it comes to staying on top and immersed, so we are proud to be Quadrant’s official headset partner and help the creators amplify their gaming experience," said Simona Bara, Senior Product Marketing Manager Gaming for JBL Europe.
Esports Audio Partnerships
Quadrant Reveals an Audio and Creator-Focused Deal with JBL Quantum
Trend Themes
1. Esports Audio Equipment - The partnership between Quadrant and JBL Quantum signals a growing trend in the development of audio equipment specifically designed for esports athletes and content creators.
2. Branded Partnerships for Esports Organizations - More esports organizations are likely to partner with audio equipment brands like JBL Quantum to create exclusive products for their teams and content creators.
3. Integrated Head Tracking Technology - The JBL Quantum headsets offer an immersive audio experience combined with integrated head tracking technology, which could become an increasingly innovative trend in esports equipment development.
Industry Implications
1. Audio Equipment Industry - The partnership between Quadrant and JBL Quantum is a disruptive innovation opportunity for audio equipment brands to target the growing esports market with specialized products.
2. Esports Industry - Esports organizations are likely to drive the development of new products and technologies for competitive gaming and content creation, creating innovative opportunities for companies in this industry.
3. Content Creation Industry - Esports-focused audio equipment like the JBL Quantum headsets offers content creators an opportunity to further immerse their audiences in their gaming experiences, potentially leading to more innovative content production in this industry.