Garments and accessories that are sold in stores are usually attached to scannable tags but these are mostly used for making a purchase—streetwear brand Alyx is exploring this system further with QR code tags that promote transparency. The brand's blockchain project, launched for the Copenhagen Fashion Summit, was created with Avery Dennison and EVRYTHNG, and it gives consumers the ability to authenticate garments with a smartphone.
Scanning one of the brand's streetwear QR code tags reveals information on every step of the supply chain and sustainability credentials, which has the potential to give consumers a better picture of an item’s origins and assurance about claims made by a brand.
These innovative blockchain-powered tags are set to be introduced to consumers in 2019.
Blockchain Streetwear Tags
Alyx's Scannable QR Code Tags Reveal Supply Chain Information
Trend Themes
1. Blockchain-powered Fashion Tags - Fashion accessories and garments with a blockchain-enabled QR code tags enhance transparency and enable consumers to authenticate its origin.
2. Supply Chain Transparency Revolution - Consumers demand technological solutions that provide increased transparency in the supply chain process.
3. Real-time Authenticity Verification - The use of QR code tags improves efficiency and accuracy in authenticity verification by allowing real-time tracking.
Industry Implications
1. Fashion and Apparel - Apparel companies can leverage blockchain technology to provide transparency to consumers and increase their trust in the brand.
2. Retail - Retailers can use innovative technology to gain consumer loyalty and differentiate themselves from the competition.
3. Technology - Technology companies can innovate by offering blockchain-based solutions to improve transparency and traceability across different industries.