Many consumers have seen QR code campaigns, but the most cutting edge way to gain attention through this method of marketing can be seen with the Betfair Mobile Bromley campaign. The agency behind this stunt used the heads of football players from Bromley FC team and shaved QR codes into their hair. It's unsure whether or not these were scannable, but either way the idea certainly catches one's attention.
Tim Warmels is the Director of Trend Hunter PRO, and offers helpful insight to the business world in this Trend Hunter interview. He also dives into what inspires him every day, much of which he attributes to Toronto and the city's unique neighborhoods. Tim is also inspired by Natalie Portman and her appreciation of all things weird.
QR Code Campaigns
Trend Hunter Director Tim Warmels Uses a Soccer Match to Explain Scan Branding
Trend Themes
1. QR Code Campaigns - Disruptive innovation opportunity: Develop scannable QR codes in unconventional places to capture attention and engage consumers.
2. Scan Branding - Disruptive innovation opportunity: Explore creative ways to incorporate scanning technology into branding strategies for increased consumer interaction.
3. Creative Marketing Stunts - Disruptive innovation opportunity: Design attention-grabbing and unconventional marketing stunts to generate buzz and enhance brand visibility.
Industry Implications
1. Advertising and Marketing - Disruptive innovation opportunity: Introduce innovative QR code campaigns and scan branding techniques to enhance advertising and marketing strategies.
2. Digital Technology - Disruptive innovation opportunity: Explore advancements in scanning technology and its integration into digital platforms for enhanced user experience.
3. Entertainment and Sports - Disruptive innovation opportunity: Utilize creative marketing stunts in the entertainment and sports industries to increase fan engagement and brand awareness.