London-based fashion imprint QASIMI introduces its new collection that is designed for the Spring/Summer 2024 season during London Fashion Week. Unveiled on the first day, it captured attention with its sleek structures and minimal looks that nod to the founder's heritage.
It references his Middle Eastern roots and even touched on the issues in North Africa currently by mourning times across Sudan. The capsule also celebrates the work of Sudanese artist Kamala Ibrahim Ishaq as her work is seen detailing the silhouettes. The runway was at the Somerset House and it also features sheer tops next to jumpsuits, scarved, and silk tops. The rest of the capsule is complete with technical denim and modern workwear silhouettes.
Heritage-Honoring Minimal Fashion
QASIMI Unveils its New Collection for the SS24 Season
Trend Themes
1. Heritage-inspired Minimalism - Entrepreneurs in the fashion industry can incorporate their cultural roots into a modern minimalist aesthetic for unique brand differentiation.
2. Art-inspired Fashion - Fashion designers can collaborate with artists to incorporate their artwork into their designs, creating a unique and meaningful collection.
3. Sustainability in Fashion - Entrepreneurs can incorporate sustainable materials and ethical practices into their fashion lines to appeal to environmentally and socially conscious consumers.
Industry Implications
1. Fashion - The fashion industry has the opportunity to explore and embrace different cultural heritages and utilize art to create unique minimalist fashion lines.
2. Art - Artists can collaborate with fashion designers to showcase their work through fashion lines and reach a wider audience.
3. Sustainability - Entrepreneurs in the fashion industry can incorporate sustainable materials and ethical practices to reduce the industry's environmental impact and appeal to consumers who value sustainability.