The Just Be Nice creative agency in Moscow, Russia, has conceptualized the packaging for Q12 Ice Cream, which offers products that are both indulgent, and that have some nutritious qualities.
The high protein diet is still highly popular among consumers, and brands are taking advantage of that fact by incorporating it into even the most unlikely food products — in this case, ice cream. The Q12 Ice Cream brand specializes in desserts that are relatively low in calories and high in protein, and offers a range of flavors including Chocolate, Passionfruit, Pistachio and Strawberry.
The packaging for the products themselves comes in the form of vividly colored takeout-like boxes, making them easy to eat straight from the pack.
Protein-Rich Ice Creams
Q12 Ice Cream Offers Relatively Nutritious but Indulgent Desserts
Trend Themes
1. High Protein Foods - The trend of incorporating protein into unlikely food products such as ice cream presents an opportunity for brands to cater to the high protein diet trend.
2. Nutritious Indulgence - Consumers are seeking indulgent desserts that also offer some nutritious qualities, providing a space for brands to create products that satisfy both cravings.
3. Vivid Packaging - The use of vividly colored takeout-like boxes as packaging for ice cream products offers a unique and convenient eating experience for consumers.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the trend of protein-rich ice creams by developing innovative products that cater to health-conscious consumers.
2. Creative Packaging - The packaging industry can seize the opportunity to create eye-catching and functional packaging solutions for high protein desserts like Q12 Ice Cream.
3. Fitness and Wellness - The fitness and wellness industry can explore partnerships with high protein ice cream brands to promote indulgent treats that align with a healthy and active lifestyle.