The official Pyeongchang 2018 Winter Olympic logo was recently released to the public this month. The logo design features the iconic five-colored Olympic rings rearranged and remastered with a modern twist for the future winter season.
The next winter games are set to take place in Pyeongchang, South Korea, during February 9th through to the 25th. The games' minimalist Pyeongchang 2018 Olympic logo rearranges the traditional emblematic Olympic rings for a fresher and more modern design. Rather than using the typical circular shapes, the Pyeongchang 2018 Olympic symbol features thin colored lines arranged as a rectangle with a small star above it. The star features the famous red, blue, green, black and yellow Olympic colors while the rectangle symbol only features blue, green, red and black.
Minimalist Remastered Olympic Logos
The Pyeongchang 2018 Olympic Logo Remasters the Olympic Rings
Trend Themes
1. Minimalist Olympic Logos - The trend towards minimalist design principles can be applied to other design elements such as mascots, merchandise, and event branding for future Olympic Games.
2. Updated Traditional Designs - Future Olympic logos can take inspiration from traditional designs and add modern elements to create a fresh and updated look.
3. Iconic Branding Elements - Incorporating recognizable branding elements such as the Olympic rings into new and innovative designs can create iconic and timeless logos.
Industry Implications
1. Sports - The sports industry can integrate minimalist design principles into branding and marketing for events and merchandise to create a clean and modern look.
2. Graphic Design - The graphic design industry can innovate by taking inspiration from traditional design elements and updating them for modern usage.
3. Marketing and Advertising - Marketing and advertising industries can incorporate recognizable branding elements into new and innovative designs to create memorable campaigns.