Tech-enabled coffee chain Flash Coffee has made its rounds across Asia and now it works in collaboration with Indonesian brand Ageless Galaxy on the Push’n Boundaries collection. This marks the first-ever merchandise collection and it is made up of limited-edition designs. There are five pieces in total and it is set to launch throughout countries including Thailand, Taiwan, Singapore, Indonesia, South Korea, and Hong Kong.
The capsule features items such as graphic tees, a metal pin, and a sticker pack. The graphics include 'Push’n Boundaries' throughout along with co-branded details and its own iteration of the iconic Terry the Space Shuttle by AGLXY. The long-sleeved top is also detailed with screen-printed processes using color-changing ink -- all of this is now available online to shop.
Collaborative Coffee Shop Merchandise
Flash Coffee and Ageless Galaxy Join on Push’n Boundaries
Trend Themes
1. Collaborative Merchandise Collections - Coffee shops could collaborate with other brands to create exclusive merchandise collections, expanding their reach and customer base.
2. Tech-enabled Retail - Tech-enabled retail experiences could become more widespread in the coffee industry, providing customers with a unique and innovative coffee shop experience.
3. Limited-edition Designs - Limited-edition designs could become a trend in the coffee industry as a way of creating exclusive and collectible merchandise for customers.
Industry Implications
1. Coffee Shops - Coffee shops could explore collaborations with other brands to create limited-edition merchandise collections that appeal to their customer base and increase brand awareness.
2. Retail - Retail brands could explore the coffee industry as a potential partner for merchandise collaborations or tech-enabled retail experiences.
3. Fashion - Fashion brands and designers could collaborate with coffee shops on limited-edition merchandise collections that align with their brand and resonate with customers.