This season, the colour purple is SO hot! Whether violet, soft lilac, lavender or deep plum, all shades are absolutely stylish this season.
The look works great worn from head to toe, or simply to add a burst of colour through accessories. If you're lucky enough to get your dainty digits on Samsung's new F210 Purple phone, you'll have that extra bit of panache without even trying! Carry the phone, and you'll be glam whether you're out on the town, or leaving your yoga classes at the gym.
This gallery shows some of the greatest ways to wear the look this season.
1. Girls Aloud flaunting the tint du jour at the launch party of Samsung's F210 Purple phone (how fitting!)
2. Lily Cole at the Row premier (the Olsen Twins' new line)
3. Sexy purple Gucci heel
4. Deep Purple trench coat from Bebe
5. Oprah and Rihanna, both in dresses by Gucci
Purple Powers Into Fashion
Purple Powers Into Fashion
Trend Themes
1. Purple Fashion Trend - Disruptive innovation opportunity: Develop sustainable and eco-friendly purple fashion lines to capitalize on the growing popularity of the color.
2. Head-to-toe Purple - Disruptive innovation opportunity: Create purple fashion subscription services that offer complete head-to-toe purple outfits for fashion enthusiasts.
3. Purple Accessories - Disruptive innovation opportunity: Launch a line of customizable purple accessories, allowing customers to add a burst of color to any outfit.
Industry Implications
1. Fashion Industry - Disruptive innovation opportunity: Integrate augmented reality technology into fashion retail, allowing customers to virtually try on various shades of purple clothing.
2. Mobile Phone Industry - Disruptive innovation opportunity: Collaborate with fashion designers to create limited edition purple-themed smartphones, targeting fashion-forward consumers.
3. Footwear Industry - Disruptive innovation opportunity: Develop futuristic purple sneakers infused with smart technology to track fitness data and elevate athleisure fashion.