Purplesful Snacking, the proudly Canadian snack brand, recently launched popcorn rich in antioxidants made from organic and whole-grain purple kernel corn. Available in two flavors -- Sea Salt and Plant-Baed Cheddar -- the snack is organic, gluten-free, non-GMO, and plant-based. As its name implies, this brand is about purpose over profit, which means that parents can feel good supporting a brand that donates 25% of profits to education, health, and nutrition programs for low-income kids.
Popcorn has traditionally been made using yellow corn, but ancient grain purple kernel corn offers premium popcorn that’s tastier, creamier, fluffier and healthier. Ancient grain, non-GMO purple corn, has been grown in the Andes for centuries. It’s partially considered a powerful superfood due to the abundance of anthocyanins, a class of Polyphenols that act as antioxidants in the human body.
Whole-Grain Purple Kernel Popcorns
Purplesful Introduces Popcorn Rich in Antioxidants
Trend Themes
1. Organic and Whole-grain Snacks - Opportunity for food companies to create healthier, more sustainable snacks using organic and whole-grain ingredients.
2. Superfood Snacks - An opportunity for snack companies to capitalize on the growing popularity of superfoods and offer snacks with added benefits such as antioxidants.
3. Purpose-driven Brands - Creating a brand with a purpose beyond profit, like Purplesful, can attract consumers who are looking to make a positive impact through their purchasing decisions.
Industry Implications
1. Snack Food Industry - Food companies can innovate by creating snacks with healthier and more sustainable ingredients, like organic and whole-grain corn, to cater to health-conscious consumers.
2. Superfood Industry - Opportunities for companies to expand their offerings in the superfood industry and to explore new superfoods, like purple corn, to stay ahead in the market.
3. Socially Responsible Brands - Creating a brand with a social purpose, like Purplesful, can benefit industries outside of the food industry as well, as consumers look for brands that align with their values.