Jordan Brand launches a Pure Violet colorway design of the iconic Air Jordan 11 Low sneaker model with a spotlight on the pastel patent leather around the parameters of the shoe's design. The dual tonal palette merges neutrals and pastel together with the white mesh offsetting the patent leather material.
The white mesh makes up the design at the tongues and the side panels as the leather travel to the heels. The forefoot has laces, inner lining, and insoles in the same light hue. The Pure Violet is in the spotlight as it makes up the mudguards, the mini Jumpman logo on the heel, and the Jordan branding that is seen on the footbeds. The midsole is muted in white and Pure Violet tints the outsoles.
Patent Leather Low-Top Sneakers
The Air Jordan 11 Low Arrives in a Pure Violet Colorway
Trend Themes
1. Pastel Patent Leather Sneakers - This trend could disrupt the fashion industry by making patent leather sneakers more appealing to a broader market.
2. Dual-tonal Sneaker Designs - This trend could disrupt the footwear industry by offering more customizable colorways for sneaker fans.
3. Muted Midsoles with Vibrant Outsoles - This trend could disrupt the sneaker market by creating new opportunities for color contrast in shoe design.
Industry Implications
1. Fashion Industry - The fashion industry can leverage this trend to explore new use cases for patent leather material in sneaker and clothing design.
2. Footwear Industry - The footwear industry can leverage this trend to create new opportunities for innovative sneaker designs and sneaker collaborations.
3. Colorful Sports Apparel Industry - The sports apparel industry can leverage this trend to create new opportunities for vibrant and unique colorways in athletic shoes.