In partnership with the National Park Foundation, Michelob ULTRA Pure Gold is looking for the ideal applicant to fill a new role that entails living in a state-of-the-art van with a plus one, exploring beautiful national parks throughout the United States, and capturing their travels with photos.
Those wishing to apply to be the brand's Chief Exploration Officer can do so by visiting the company's website and filling out the official application. They must be 21 years or older to be eligible, and will need to submit a photo that showcases their nature photography skills using the #PureGoldCEO hashtag.
The Chief Exploration Officer will work for a six-month term, which will earn the successful applicant $50,000 USD. In addition to their salary, the brand will cover the van, the cost of gas, and provide a supply of its organic beer.
Beer-Branded Dream Job Contests
Photographers Can Apply to Be the Michelob ULTRA Pure Gold "CEO"
Trend Themes
1. Nature Photography - Opportunity to capitalize on the growing trend of nature photography by offering photography workshops, equipment rentals, or online courses.
2. Adventure Tourism - Disruptive opportunity to create unique travel experiences focused on exploring national parks, catering to the growing demand for adventure tourism.
3. Sustainable Living - Create disruptive innovations in sustainable living by developing eco-friendly vans, renewable energy solutions, or sustainable travel accessories.
Industry Implications
1. Photography - The photography industry can seize the opportunity to offer specialized services for nature photographers, such as photo editing, printing, or portfolio building.
2. Travel & Tourism - The travel industry can tap into the trend of adventure tourism by developing unique national park tours, accommodation, and guided experiences.
3. Sustainable Products - The sustainable products industry can innovate by creating eco-friendly vans, outdoor gear, and travel accessories aligned with the demand for sustainable living.