For its Spring/Summer 2018 fashion collection, titled 'Freaks in LOVE,' LA-based contemporary wear brand PLEASURES explores the dimensions of 90s grunge, metal and punk street culture from a youthful perspective. The silhouettes boast relaxed and nostalgic designs with direct stylistic references to the socially perceived run-down movements. For example, the head-to-toe checkered suit with a full-back patch, that advertises the company's logo and boasts graphical representation of a bull terrier, is an unmistakable nod to punk street culture.
In addition, the fact that 'Freaks in LOVE' is presented in the context of gritty city scenes, further builds onto the unapologetically grunge aspect of the editorial. Some of the images are slightly distorted as well, which ties the 2018 collection to the dream-like state of youth.
Photo Credits: Jun Tsang/ HBX
Punk Street Culture Fashion
The Spring/summer 2018 Editorial by PLEASURES is Sketchy and Youthful
Trend Themes
1. Youthful Street Fashion - Creating edgy and nostalgic designs inspired by 90s punk and grunge streetwear culture for youthful style enthusiasts.
2. Branded Fashion Statements - Creating advertising opportunities by incorporating the brand's logo and graphical image in the clothing design, as well as appealing to consumers who want to make a statement with their fashion choices.
3. Urban Gritty Editorial Fashion - Combining fashion with gritty urban settings to create edgy and unconventional editorial fashion.
Industry Implications
1. Fashion - Creating clothing designs inspired by streetwear culture.
2. Marketing and Advertising - Utilizing clothing as a means for advertising and creating branded fashion statements.
3. Editorial Photography - Incorporating gritty urban settings into editorial fashion photography to create unconventional images.