These Dunkin' pumpkin coffees have been unveiled by the QSR cafe brand as a lineup of refreshments that will offer an energy boost, while also incorporating some of the signature flavors of the upcoming fall season.
The drinks come in the form of the Pumpkin Cream Cold Brew and the Pumpkin Spice Signature Latte, which are both characterized by their creamy profiles. The brand is also bringing back its additional signature pumpkin flavored coffee menu items alone with the Pumpkin Donut, the Munchkins Donut Hole Treats and a Muffin.
The Dunkin' pumpkin coffees are being launched by the brand with a special promotion that will run from August 18, 2021 to September 14, 2021 where patrons can score either one of the drinks for just $3 each.
Autumnal Artisan-Style Pumpkin Coffees
These New Dunkin' Drinks Focus on Rich, Seasonal Flavors
Trend Themes
1. Seasonal Flavor Trend - There is an opportunity for beverage companies to explore seasonal flavors and launch special edition beverages for festivals, holidays and cultural events.
2. Promotion Marketing Trend - Companies may create a promotional campaign that focuses on offering discounted deals on specific food and beverage item to attract more customers.
3. Cold Brew Coffee Trend - There is an opportunity for beverage companies to introduce unique cold brew coffee flavors and capitalize on the growing demand for cold brews in the market.
Industry Implications
1. Beverage Industry - There is an opportunity for beverage companies to launch seasonal flavors and expand their existing product portfolio to target a wider audience.
2. QSR Industry - Quick-Service Restaurants can explore the launch of more artisanal beverages, integrating special seasonal flavors and unique packaging in their menu to entice more customers.
3. Marketing Industry - Marketing firms can identify promotional campaigns, trying to capture market attention and drive sales in the short term, particularly in the QSR and beverage industries.