Juxtaposing Retro Sneaker Designs

The Pump Court Sneaker by Reebok are Updated by JUNN.J

JUNN.J works in collaboration with Reebok on a set of the Pump Court sneaker model for the Fall/Winter 2020 season. The shoe boasts a juxtaposing design language as it delivers retro aesthetics but also progressive with design cues that are futuristic throughout.

The shoe is offered in four colorway options and officially will launch next week on Thursday. The Pump Court is inspired by the original 1995 Steve Smith prototype, which references its retro language. It is made using a blend of high quality metallic leather materials and pairs together with mesh materials at the upper along with molded TPU. The colorways include the options of a more muted black option, a teal iteration, a bold silver option, or white.
Trend Themes
1. Retro-inspired Sneaker Designs - Exploring retro aesthetics in sneaker designs presents opportunities for nostalgic appeal and innovation in functional features.
2. Futuristic Design Cues - Incorporating futuristic design elements into sneakers opens up possibilities for unique aesthetics and cutting-edge technology integration.
3. Collaborative Sneaker Collections - Creating collaborative sneaker collections with fashion designers enables brand synergy and introduces fresh perspectives to the sneaker market.
Industry Implications
1. Footwear Industry - The footwear industry can leverage retro-inspired sneaker designs and futuristic design cues to attract consumers seeking unique and stylish options.
2. Fashion Industry - The fashion industry can embrace collaborative sneaker collections to tap into the growing athleisure trend and offer customers exclusive and fashion-forward footwear options.
3. Sportswear Industry - The sportswear industry can capitalize on the blend of retro aesthetics and innovative design in sneakers to cater to athletes and fitness enthusiasts seeking both style and performance.

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