The PUMA Suede sneaker model gets a new vintage design update that is made specifically in Japan, celebrating its craftsmanship. The brand creates a Sashiko iteration of the shoe, spotlighting the materials and the patterning that details the upper.
The shoe launches in two different colorway with the option of either Intense Blue or Vaporous Gray adorning the silhouette. The sidewall sees the logo in a blue and white pattern for a bold look. Additional branding details can be found at the logo in gold foil on the lateral side near the laces and by the tongue tab as well. It sits on top of a white midsole foundation for a touch of tonal contrast, rounding out the shoe.
Patterned Logo Suede Sneakers
The PUMA Suede Gets a New Japanese Themed Design Update
Trend Themes
1. Vintage Design Update - Businesses in the fashion industry can innovate their product lines by incorporating vintage design updates to create a sense of nostalgia and appreciation for craftsmanship.
2. Sashiko Patterning - Opportunities exist in the fashion industry for innovating designs using Sashiko patterning, which is rooted in Japanese embroidery techniques.
3. Branded Sidewalls - Incorporating brand logos and patterns on the sidewall of shoes can create a bold and recognizable look for businesses in the footwear industry to innovate their products.
Industry Implications
1. Fashion - Fashion businesses can innovate their product lines with vintage design updates, Sashiko patterning, and branded sidewalls to appeal to a wider customer base.
2. Footwear - The footwear industry has opportunities to innovate their products by incorporating vintage design updates, Sashiko patterning, and branded sidewalls to create new and unique shoe designs.
3. Craftsmanship - Businesses focused on craftsmanship can leverage the appreciation for quality materials and attention to detail by incorporating vintage design updates and Sashiko patterning in their products to create a sense of luxury and uniqueness.