The Puma Down to Earth capsule collection features a selection of apparel and footwear designs created with recycled materials. The new release from the sports brand highlights its efforts across 10 social and environmental areas with the 10for25 strategy. With this initiative, Puma is on a mission to increase the use of sustainable raw materials used to make products by 2025, by working with sustainably sourced cardboard, polyester and more.
The eco-friendly fashion and footwear capsule includes apparel made with a minimum of 30% recycled cotton and footwear styles with at least 20% recycled components. Throughout the capsule, consumers will see reminders to "do good, look good" and "respect mother earth" along with motifs of flowers and the planet.
Eco-Friendly Fashion Capsules
The Puma Down to Earth Capsule Uses Recycled Materials
Trend Themes
1. Sustainable Fashion - There is a growing trend towards sustainable fashion that uses recycled materials and highlights eco-friendly initiatives, presenting opportunities for sustainable fashion businesses.
2. Eco-friendly Footwear - There is a trend towards eco-friendly footwear that incorporates recycled materials and promotes environmental values, offering opportunities for shoe companies to differentiate themselves in the market.
3. Circular Economy - There is a trend towards embracing circular economy principles and minimizing waste in the fashion industry, presenting opportunities for businesses to innovate and create new sustainable products and production methods.
Industry Implications
1. Fashion Industry - The fashion industry can focus on sourcing sustainable materials and utilizing eco-friendly production methods to reduce waste and appeal to environmentally conscious consumers.
2. Footwear Industry - The footwear industry can explore using recycled materials in their products and promoting sustainable values to appeal to a growing market of environmentally conscious consumers.
3. Sustainability Consulting - Sustainability consulting businesses can help fashion and footwear industry players embrace circular economy principles and reduce environmental impact while still providing stylish and functional products.