Puma is a brand that prides itself on delving into its vast archives. It takes inspiration from retro styles, putting a modern day twist on its shoes to make them work in contemporary fashion. Puma has revamped many styles: the Cabana Racer, Roma and Clyde. But this season’s focus is firmly on the return of the iconic '80s Puma Dallas.
The eighties was a decade famous for power dressing; it was all about sharp, brave colors and being daring enough to mix these together. This is demonstrated within the Puma Dallas’s use of electric cobalt with silver foil branding and leather detailing, which make it a trend-setting sneaker.
The Puma Dallas is simple, classic and true to itself, a style that honors the decade proudly. If the fashion world has not given up on the '80s, why should we?
Retro Comeback Kicks
The Puma Dallas Shoe Honors a Previous Decade
Trend Themes
1. Retro Revival - Reviving iconic retro styles by adding a modern twist to fashion for contemporary appeal.
2. Color-blocking - Reviving the trend of daring and bold colors by mixing and matching them in modern-day fashion.
3. '80s Redux - Bringing back the fashion of the 80's for a new generation with retro styles infused with contemporary design elements.
Industry Implications
1. Fashion - Innovative fashion designers can take inspiration from retro styles and combine them with modern-day elements to create an appealing and trendy fashion line.
2. Footwear - With the resurgence of interest in 80's fashion, there is an opportunity for footwear manufacturers to create a new line of retro-inspired shoes.
3. Retail - Retailers can capitalize on the renewed interest in retro fashion by curating a collection of 80's-inspired clothing and accessories for modern-day consumers.