Pulmuone is a fresh food company based in South Korea and recently, it launched two beverage options that is packaged in an Ecoleon lightweight aseptic package. This is done to highlight environmental awareness and encourage consumers to be more conscious of the matter. The demographic for the drink is to young students, who's parents are looking for a nutritious beverage to pack with their lunches.
The package features two adorable fruit characters at the front to represent the flavors. As a nod to the sustainable packaging, there is a leaf motif on the exterior to bring attention to the factor. The characters at the front include Golden Apple and Litchi. Additionally, the packages are easy to recycle, confirmed by South Korea's Ministry of Environment. The
Sustainably Packaged Lunch Beverages
Pulmuone Features Adorable Fruit Characters on New Drinks
Trend Themes
1. Sustainable Packaging for Lunch Beverages - Pulmuone's Ecoleon packaging highlights the potential for using more sustainable packaging materials for lunchtime beverages.
2. Appealing to Young, Health-conscious Consumers - The use of adorable fruit characters and eco-friendly packaging may attract a younger demographic interested in health and sustainability.
3. Innovative Beverage Packaging Design - Pulmuone's use of fruit characters and leaf motifs on their aseptic packages creates an opportunity for other beverage companies to explore innovative packaging design options.
Industry Implications
1. Food and Beverage Industry - Pulmuone's sustainable, eco-friendly and appealing beverage packaging could set a new standard for beverage companies and food service providers.
2. Packaging Industry - Pulmuone's Ecoleon packaging set the bar for environmentally conscious and lightweight aseptic packaging that's easy to recycle, paving the way for other packaging companies to develop eco-friendly packaging solutions.
3. Education Industry - With a target demographic of young students, packaging and marketing of eco-friendly and nutritious beverages could present opportunities for educational institutions and food service providers to promote sustainability and healthy habits.