After going back down the escalators of the Charmin exhibit (LINK), there are two booths of complimentary Puffs tissues. Before stepping out to brave the cold New York winter, patrons express surprise as they inhale the menthol-scented napkins. The cooling mint is quite a refreshing way to re-enter the chilly air.
They're a bit strong and can be over-powering. For some, it may even induce sneezing; however, they are effectively clear the nasal passages. They're also proven to kill bacteria, which, in a city like NYC, is exactly why they're likely to be a hit.
Another cool Puff marketing tactic is the ability to customize boxes on the site. Choose from vertical or horizontal then a logo of choice. Puffs lets you decorate a label with pre-chosen graphic that you print out, but it's still a neat idea.
No, it's not as cool as the Kleenex ones that let you put on your own photo. Check them out here:
Menthol Scented Kleenex with Custom Boxes
Puffs Plus with Vicks
Trend Themes
1. Menthol-scented Products - Opportunity for creating innovative products with menthol scents for a refreshing sensory experience.
2. Custom Packaging - Disruptive innovation opportunity to offer customizable packaging options for consumer products.
3. Anti-bacterial Tissues - Potential for developing antibacterial tissues to address hygiene concerns in urban environments.
Industry Implications
1. Personal Care - Personal care industry can explore menthol-scented products and customize packaging options to attract consumers.
2. Consumer Goods - Consumer goods industry can tap into the trend of anti-bacterial tissues and offer innovative products to address hygiene needs.
3. E-commerce - E-commerce platforms can offer customizable packaging options to enhance customer experience and differentiate themselves from competitors.