Public School’s Spring/Summer 2013 line was designed by founders Maxwell Osborne and Dao-Yi Chow. The New York-based fashion hub specializes in menswear only, releasing exceptional suits, trousers and button down shirts each season. They have here landed their collection between all things urban and all things dapper.
Osborne and Chow took hold of a popular biker-chic allure. Black leather jackets and fringed vests were the overriding rules, as were the assortment of tight cut off jeans. At the same time, they managed to soften the gritty feel with rounded hats, double-breasted jackets and light color palettes.
This assemblage of street chic apparel and gentlemanly menswear will draw eclectic crowds to the Public School label come spring.
Dapper Urbanite Lines
Public School’s Spring/Summer 2013 Apparel Merge Neat and Gritty Looks
Trend Themes
1. Street Chic - Disruptive innovation opportunity: Combining urban and dapper elements to create a unique style that appeals to diverse fashion tastes.
2. Biker-chic - Disruptive innovation opportunity: Expanding on the popular biker-chic allure by incorporating unconventional materials or unexpected design elements.
3. Eclectic Fashion - Disruptive innovation opportunity: Catering to the diverse fashion preferences of consumers by offering a wide range of styles and aesthetics within a single brand.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Using technology like 3D printing to create customized and tailored urban-dapper clothing at affordable prices.
2. Retail - Disruptive innovation opportunity: Creating curated collections that merge different fashion subcultures and target specific niche markets.
3. Accessories - Disruptive innovation opportunity: Designing unique and complementary accessories that enhance the street chic and biker-chic styles.