This Public Enemy collaboration with Sawa produces a strong, stylish low-cut sneaker embodying several unique elements. Let’s start with the fact that Sawa fabricates all of its shoes in Africa now. In an effort to create shoes on the continent it loves, "Sawa project does not have the so-called generosity of brands which use Africa just to glorify themselves."
Clearly Sawa is concerned with standing alone, which makes this Public Enemy collaboration all the more fitting. These sneakers are adorned with the iconic Public Enemy logo on the tongue of the shoe. On the inside of the tongue is the Sawa Made in Africa logo. The upper section of the shoe features denim, full grain leather and suede.
The lining of the shoe also pays tribute to Public Enemy with the message "Suckers never wear me."
African Rebel Sneakers
This Public Enemy Collaboration With Sawa Features Sneakers Made in Africa
Trend Themes
1. Sneakers Made in Africa - The trend towards producing sneakers in Africa provides opportunities for companies to showcase their African heritage and support local artisans.
2. Collaborations with Iconic Brands - Collaborations with iconic brands such as Public Enemy can create unique and highly desirable products that appeal to a wide range of consumers.
3. Ethical and Sustainable Fashion - Consumers are increasingly interested in the ethical and sustainable production of fashion items, and companies have the opportunity to differentiate themselves with responsible sourcing and production practices.
Industry Implications
1. Fashion - Fashion companies have the opportunity to showcase their African heritage and support local artisans by producing sneakers in Africa.
2. Music - Music companies can partner with fashion brands to create unique products that appeal to fans of the artist and the brand alike, as demonstrated by the Public Enemy x Sawa collaboration.
3. Sustainability - By sourcing and producing products in an ethical and sustainable manner, companies in the fashion industry have the opportunity to stand out in a crowded marketplace and appeal to conscious consumers.