Nike launches a new colorway palette to Kevin Durant's KD 15 EP sneaker model with the introduction of the Psychic Purple palette for the season. It has a waved pattern throughout the upper seen at the knitted upper done through multiple layers.
This section features the blended colors of midnight. navy, ghost, and dark marina blue, which come together to create the stark tonal palette. The basketball sneaker is made to be lightweight, as it sits on top of the Nike Zoom Air Strobel engineering. It also has support around the Achilles tendon support using pads under the arch for more stability on the court. It is then rounded out with a glowing cage wrap and rubber outsole.
Vibrant Waved Patterning Sneakers
Nike's KD 15 EP Sneaker Gets a Psychic Purple Colorway Design
Trend Themes
1. Psychic Purple Colorway Design - Opportunity for customization and personalization in the athletic footwear industry with bold, unique color palettes.
2. Waved Pattern in Sneaker Design - Potential for innovative design patterns in athletic footwear, using multiple layers of knitting or other techniques.
3. Achilles Tendon Support in Basketball Sneakers - Opportunity for improved injury prevention and support in basketball sneakers by incorporating padding and support around the Achilles tendon and arch.
Industry Implications
1. Athletic Footwear - Trend towards customization in color palettes and innovative design techniques can differentiate athletic footwear brands in a crowded market.
2. Athletic Apparel - Waved patterns in athletic footwear can inspire new design elements in apparel, such as unique fabric patterns or textures.
3. Sports Medicine - Potential for increased innovation in injury prevention and support through new technology in athletic footwear, focusing on strategic padding and support around key areas such as the Achilles tendon and arch.