Psychedelic shoe design becomes more mainstream with a recent collaboration between the London-based brand Aries and the UK footwear giant Clarks Originals. The brand-new 'Desert Trip' collection sees the reinterpretation of two classic silhouettes—the Wallabee and the Desert Trek. The designs are playful, exuding an elegant whimsical property that is sure to capture attention. In addition to the psychedelic shoes, Aries and Clarks Originals release some garments—like a chic tye-dye shirt that features a co-branded graphic on the back.
The brands called in British photographer Douglas Irvine to shoot the Desert Trip collection and he "pushes the collaboration into a dream-like realm." The images fit well with the inspiration of the capsule as they exude a surreal dream-like quality.
The Aries x Clarks Originals range is officially launching on June 9th.
Psychedelia-Inspired Footwear Models
Aries & Clarks Originals Releases Two Psychedelic Shoe Models
Trend Themes
1. Psychedelic Footwear - Opportunities for incorporating psychedelic designs into footwear.
2. Collaborative Collections - Opportunities for brands to create unique and playful capsule collections through collaborations.
3. Dream-inspired Marketing - Opportunities for brands to use surreal and dream-like aesthetics in their marketing to capture attention and create a unique brand image.
Industry Implications
1. Footwear - Footwear industry can explore incorporating creative and playful designs, such as psychedelic patterns.
2. Fashion - Fashion industry can explore creating unique capsule collections through collaborations to capture consumer attention.
3. Marketing - Marketing industry can explore using surreal and dream-like aesthetics in their campaigns to create a memorable and unique brand image.