The model in the PRPS 2011 collection lookbook looks like he has spent some time in the mountains.
This mountain-man look however, totally complements the gear from the PRPS 2011 collection. PRPS is known for denim, so you can bet that the new collection will be full of it. There are various washes of jeans, shirts and jackets featured in this series, allowing for a variety of different denim looks. Check out the gallery to see this line of PRPS clothing.
Rugged Mountain Man Lookbooks
The PRPS 2011 Collection Embraces the Rough Side of Fashion
Trend Themes
1. Rugged Fashion - Incorporate rough and unrefined elements into the fashion industry to attract an audience seeking a more natural and less polished look.
2. Denim Diversity - Expand the variety of denim products offered in the fashion industry to increase consumer options and preferences.
3. Outdoor-themed Marketing - Capitalize on the growing popularity of outdoor recreation by incorporating nature-themed campaigns in the fashion industry.
Industry Implications
1. Fashion - Introduce robust, outdoor-inspired styles to appeal to consumers preferring a more raw, roughshod appearance.
2. Retail - Satiate the demand for apparel inspired by nature with merchandise conveying a theme of outdoor living.
3. Marketing - Boost the consumer appeal of outdoor-themed garments by associating them with values like rawness and a love of nature.