The Prouve RAW collection shows a rather masculine side to furniture that is not normally shown in home decor collections. This strong line of furniture may have a modern and minimal aesthetic, yet the overall masculinity of each piece is what makes it especially striking.
Designed by French designer and artisan Jean Prouve in collaboration with Vitra, the Prouve RAW collection is actually a reinterpretation of Prouve's iconic furniture classics. With this in mind, there is a retro quality about each piece that can't be ignored.
What I especially like about the Prouve RAW furniture collection is that there is an intriguing contrast between thick, tough lines and more daintier ones, making each piece appeal to the different sexes for different reasons.
Modern Masculine Furniture
The Prouve RAW Collection Has a Classic Contemporary Feel
Trend Themes
1. Masculine Furniture - There is an emerging trend of incorporating masculine design elements in furniture, creating an opportunity for designers to experiment with new materials and shapes.
2. Retro Reinterpretation - The trend of putting modern twists on classic designs is growing, leading to opportunities for artisans to reinterpret iconic pieces to fit modern tastes and technologies.
3. Gender-neutral Design - The increasing demand for gender-neutral furniture offers designers an opportunity to innovate by creating pieces that appeal to both male and female sensibilities.
Industry Implications
1. Furniture - The furniture industry can take advantage of the trend toward masculine furniture by creating new lines and collections aimed at male consumers.
2. Home Decor - With the trend toward gender-neutral design in furniture, there is an opportunity for the home decor industry to market and sell pieces that appeal to a wider audience.
3. Artisanal Design - The trend of reinterpretation presents an opportunity for artisanal design to flourish as designers create new pieces that put a modern spin on classic designs.