With veganism on the rise in the US, the popular UK wine label 'Proudly Vegan' is set to make its stateside debut.
Proudly Vegan is a 100 percent vegan wine collection that launched in the UK back in 2018 under its parent company, Broadland Wineries. The wine is completely free of any of the animal products that are sometimes used in other wines, such as casein, gelatin, and isinglass (a fish product). And it's not just the wine itself that's fully vegan. Even the ink and glue used for the wine bottle's label are vegan-friendly.
With a 600 percent increase in the number of vegans in the US in the last 3 years alone and nearly 40 percent of American's trying to incorporate more plant-based foods into their diet, there is certainly a market for the Proudly Vegan wines.
Vegan-Friendly Wine Labels
The Popular UK Wine Label Proudly Vegan is Now Coming to the US
Trend Themes
1. Rise of Veganism - As veganism continues to gain popularity, there is a growing demand for vegan-friendly products, including wine labels.
2. Vegan-friendly Packaging - Consumers are actively seeking products that align with their vegan lifestyle, creating an opportunity for vegan-friendly packaging solutions.
3. Ethical Consumerism - The increasing number of individuals looking for products that align with their ethical values presents an opportunity for brands to cater to this consumer segment, as highlighted by Proudly Vegan wines.
Industry Implications
1. Wine Production - The wine industry can tap into the growing market of vegan consumers by offering a range of vegan-friendly wine labels, like Proudly Vegan.
2. Packaging Industry - The packaging industry can develop innovative solutions to cater to the rising demand for vegan-friendly packaging in various sectors, including wine labels.
3. Plant-based Food Industry - With an increasing number of people incorporating plant-based foods into their diet, the plant-based food industry can explore partnerships or collaborations with vegan wine labels to offer a complete vegan dining experience.