Optimum Nutrition is adding to its line of on-the-go, protein-packed snacks with crispy ON Protein Wafers. The nostalgic, texture-rich wafer snacks are offered in four flavors—Vanilla Crème, Chocolate Crème, Raspberry Chocolate Crème and Mocha Crème—that are filled with protein-enhanced crème that promise to satisfy those with a desire to satisfy a sweet tooth.
The ON Protein Wafers are modeled after a classic childhood treat and share 15 grams of protein with just six grams of sugar and between 190 to 210 calories. These new grab-and-go protein snacks with a sweet center were created to bridge the gap between convenience and nutrition, helping to remind people that "Indulgence, convenience and nutrition do not have to be mutually exclusive."
Crispy Protein Wafers
Optimum Nutrition's Protein Wafers are Filled with Protein-Enhanced Creme
Trend Themes
1. Protein-packed Snacks - The rise in demand for convenience and nutrition in snacking presents an opportunity for companies to create protein-enhanced products like ON Protein Wafers.
2. Nostalgic Foods - Companies can capitalize on consumers' desire for nostalgia by reimagining classic childhood treats with a healthier twist, as seen with ON Protein Wafers.
3. Hybrid Flavors - The popularity of flavor combinations allows for innovation in developing hybrid flavors, as seen with the unique offerings of ON Protein Wafers such as Raspberry Chocolate Crème.
Industry Implications
1. Snack Foods - Companies in the snack foods industry can develop protein-packed snacks to meet consumer demands for convenience and nutrition, as seen with the success of ON Protein Wafers.
2. Sports Nutrition - The sports nutrition industry can incorporate on-the-go, protein-packed snacks like ON Protein Wafers into their product offerings to appeal to active individuals looking for convenient sources of protein.
3. Confectionery - Companies in the confectionery industry can develop hybrid sweet flavors like those found in ON Protein Wafers, while meeting the demands of consumers who seek indulgence without compromising on nutrition.