The Protein Pints Golden Pint Scavenger Hunt is a new campaign from the protein-driven ice cream brand that's being kicked off in celebration of National Ice Cream Day. The campaign will see the brand hiding physical Golden Pints in a number of cities across the country, which will see consumers who locate them awarded with $1,000 alongside free Protein Pints ice cream for the rest of the year.
The campaign is being kicked off with three days of daily clues that are dropping via the brand's social media channels and will conclude on National Ice Cream Day (July 19). The first person to locate the designated landmark and team member holding the Golden Pint will win the grand prize.
Co-Founder Michael Meadows spoke on the Protein Pints Golden Pint Scavenger Hunt saying, "National Ice Cream Day deserves a real celebration, and we wanted to generate excitement that will bring our community together in a fun and memorable way. The Golden Pint Scavenger Hunt is our biggest giveaway yet and a way to reward the fans who have been with us since the beginning, while welcoming new ones into the Protein Pints family."
Ice Cream Scavenger Hunts
Protein Pints Golden Pint Scavenger Hunt Offers Over $5,000 in Prizes
Trend Themes
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Social Clue Hunts — Brand-led scavenger hunts tied to social media clues create hybrid digital-physical engagement models that turn passive followers into active participants.
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Prize-driven Sampling — High-value giveaways paired with free product access introduce playful paths for trial, loyalty, and earned media in competitive snack categories.
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Fitness Dessert Marketing — Protein-enhanced indulgences are reshaping frozen treats by blending wellness positioning with celebratory campaigns that appeal to lifestyle-focused consumers.
Industry Implications
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Frozen Desserts — Experiential promotions around ice cream create new avenues for brands to differentiate beyond flavor, nutrition, and price.
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Social Media Marketing — Location-based clue drops give marketers a format for converting online attention into real-world participation and community visibility.
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Health Food — Functional treats with protein-forward branding signal expanding opportunities at the intersection of indulgence, nutrition, and everyday reward.