With many people actively seeking out high-protein food and beverage products, Wet n Wild is hoping to capture the attention of consumers interested in products featuring protein with its new Mega Protein Mascara.
While there are always new mascara products that promise to deliver greater drama and volume than the products that preceded them, this one sets itself apart with a "high-performance formula" that's infused with acai oil and soy protein. In this cosmetic, these ingredients help to condition and hydrate lashes for a healthy look, while a soft helix brush helps to achieve fast, precision application of the product.
Some of the other new mascara releases from Wet n Wild include the Mega Volume Mascara, the Mega Length Mascara and a Mega Protein Waterproof Mascara.
Protein-Infused Mascaras
Wet n Wild's Mega Protein Mascara Includes Acai Oil and Soy Protein
Trend Themes
1. Protein-infused Cosmetics - Opportunity for cosmetic companies to develop protein-infused products to cater to health-conscious consumers.
2. Functional Ingredients - Increased demand for cosmetics with ingredients that provide additional benefits, such as acai oil and soy protein in mascara.
3. Hydrating Beauty Products - Market potential for beauty products that offer hydrating properties, like mascara infused with conditioning ingredients.
Industry Implications
1. Cosmetics - Cosmetic industry can explore protein-infused formulas to meet consumer demand for innovative and functional products.
2. Health and Wellness - Health and wellness sector can tap into the protein trend by incorporating functional ingredients in skincare and beauty products.
3. Beauty and Personal Care - Opportunity for beauty and personal care companies to develop hydrating makeup products that offer additional benefits for consumers.