Seattle's Pure Simple True teamed up with French insect protein processor Ÿnsect to create a unique protein dog treat that's powered by an alternative protein source. The brand's Bernie’s Tender Medallions dog treat line now includes Ÿnsect’s Molitor larvae protein, which is highly digestible, hypoallergenic and useful for reducing the risk of skin diseases.
The Bernie’s line by Pure Simple True features human-grade, whole-food ingredients and products that are packaged in recycled glass jars and containers.
Pure Simple True launched in 2020 as an ultra-premium and luxury food brand for dogs and it distinguishes itself as an exclusively e-commerce pet nutrition brand that controls its own production and supply chain. Jean-François Herve, chief executive officer of Pure Simple True, says "Pet parents are increasingly expecting highly nutritious and sustainable products for their companion animals."
Premium Insect Protein Treats
Bernie’s Tender Medallions are Larvae-Powered Protein Dog Treats
Trend Themes
1. Alternative Protein Sources for Pet Food - The use of alternative protein sources, such as insect protein, in pet food is disrupting the traditional pet food industry.
2. Sustainable Pet Nutrition Products - The demand for sustainable pet nutrition products is providing opportunities for innovative production and packaging methods.
3. Direct-to-consumer Pet Food Brands - The rise of direct-to-consumer pet food brands is disrupting the traditional retail model for pet food and providing consumers with more control over their pets' nutrition.
Industry Implications
1. Pet Food Manufacturing - Pet food manufacturers can leverage alternative protein sources and sustainable packaging methods to remain competitive in the growing market.
2. E-commerce Pet Retail - E-commerce retailers can tap into the demand for direct-to-consumer pet food brands and sustainable pet products.
3. Insect Protein Processing - Insect protein processors can collaborate with pet food brands to expand their market and provide a sustainable protein source for pets.