Germany's Dr. Karg's is now adding to its range of snacks with a protein cracker that provides eight grams of protein per serving. Additionally, the cracker boasts more than two grams of omega-3 fatty acids per serving and boasts fewer carbohydrates than other snack options from the brand.
The Sesame & Linseed Protein Snack has been rolled into an ultra-thin format to provide a crispy texture with sesame seeds and linseeds—also known as flaxseeds—for a satisfying crunch.
As many consumers believe that they are not getting the recommended amount of protein from their daily meals, they are turning to on-the-go snacks that are fortified with flavorful sources of protein. These plant-powered protein snacks offer a healthy, vegan option made with a base of whole grain flour.
Herbaceous Protein Crackers
Dr. Karg's Protein Crackers Contain Eight Grams of Protein Per Serving
Trend Themes
1. Plant-powered Protein Snacks - The demand for on-the-go, fortified snacks that offer flavorful plant-based protein sources reflects an innovative opportunity for snack manufacturers to create vegan, health-focused, and whole grain-based snack options.
2. Omega-3 Infused Snacks - The rising demand for fortified snacks such as the Dr. Karg's protein cracker infused with omega-3 acids, presents an opportunity for food brands to incorporate healthy elements, like flaxseeds, into their snacks.
3. Thin & Crispy Snack Formats - Creating a thin and crispy texture by using alternative flours like whole grain flour for crackers can create an innovative opportunity that appeals to snack-lovers with a preference for texture variety.
Industry Implications
1. Food & Beverage - Food and beverage industry players whose focus is on creating snack-able, health-focused and vegan-based brands can capitalize on the growing demand for plant-powered protein snacks and omega-3 infused snacks.
2. Health & Wellness - The health and wellness industry, to effectively support consumers in their protein intake can do so by launching innovative on-the-go snacks that cater to health-conscious consumers who seek out healthy snacking options.
3. Agriculture - Agriculture is an industry that can capitalize on the demand for products like flaxseeds, which are being used in innovative ways to enhance the flavors and nutritional profile of snack products, and to offer a more diverse range of healthy snacking options.