Après makes plant-powered protein beverages with ingredients like pea, chia, hemp and cacao, plus other functional ingredients like hydrating coconut water and MCTs from virgin coconut oil to help with energy and satiety. The replenishing clean beverages are offered in decadent flavors like Sea Salt Chocolate, Vanilla Bean, Mint Chocolate and Cold Brew Coffee, each of which shares 14 grams of plant protein.
Although Après started off as a digital-first brand, it experimented with retail pilots in California earlier this year, which inspired refreshed packaging and a new formula that has less sugar and an improved taste.
The convenient, nutritionally balanced drinks offer more than just protein to the modern consumer, making the replenishment drinks more approachable whether they are looking for a post-workout solution or something to tide them over between meals.
Replenishing Protein Beverages
Après Fuels the Body with Clean, Plant-Powered Ingredients
Trend Themes
1. Plant-powered Beverages - Opportunity for innovation in developing new plant-based protein beverages with functional ingredients for health-conscious consumers.
2. Convenient & Balanced Nutrition - Opportunity for innovation in creating more convenient and nutritionally balanced drinks for on-the-go consumers seeking healthy options.
3. Digital-first to Retail - Opportunity for digital-first brands to expand into retail markets with refreshed packaging and improved formulas to attract a wider consumer base.
Industry Implications
1. Beverage Industry - Opportunity for beverage companies to develop and market more plant-based, functional protein beverages to meet consumer demand for healthy options.
2. Fitness Industry - Opportunity for fitness companies to partner with plant-based protein beverage brands to offer convenient and healthy on-the-go options for post-workout recovery.
3. Retail Industry - Opportunity for retailers to expand their selection of health-conscious beverage options and offer convenient and balanced nutrition options to consumers.