The Protect Your Glow campaign from Clinique is all about spotlighting its award-winning moisturizer and helping people keep their skin supple and hydrated this summer. The brand is highlighting not just its Moisture Surge 100-Hour product but also the NEW Moisture Surge SPF 28, which features Pro-Vitamin D as a potent free radical fighter.
This spring, for the first time ever, Clinique will be hosting a centralized hub for influencers, tastemakers and attendees with the Clinique Hydration House. Those in Indio, California are invited to beat the heat and quench their skin's thirst with the best moisturizers from the brand. The activation will also include a pool party, a glow bar and skincare-inspired installations.
Super-Hydrating Skincare Campaigns
Clinique's Protect your Glow Spotlights Superstar Moisturizers
Trend Themes
1. Hydration-focused Campaigns - Brands such as Clinique are starting campaigns with an emphasis on the importance of skin hydration and pushing their moisturizer products.
2. Increased Use of Pro-vitamin D - Brands like Clinique are using Pro-Vitamin D in their moisturizers, which is a disruptive innovation opportunity for suppliers and manufacturers to create high-quality versions of this ingredient.
3. Centralized Hubs for Influencers - Brands such as Clinique are creating centralized hubs for influencers and tastemakers, providing a disruptive innovation opportunity for companies to create similar networking spaces for industry professionals.
Industry Implications
1. Skincare - The skincare industry can take advantage of the increased emphasis on skin hydration by developing new products and marketing campaigns that focus on this aspect of skincare.
2. Beauty Influencer - Opportunities exist for beauty influencers and content creators to collaborate with brands and participate in events like Clinique's Hydration House, helping to promote products and build brand awareness.
3. Event Planning - Companies that specialize in event planning and design can find opportunities to work with brands like Clinique to help create unique and memorable experiences that promote their products.