Proper No. Twelve has gained notable traction, surging over 200% last year and quickly becoming a favorite among consumers. The brand pays homage to our founder, Conor McGregor, and his neighborhood of Crumlin, Dublin 12.
The whiskey sets itself apart with its premium blend of golden grain and single malt, offering a hint of vanilla, honey-like sweetness, and toasted wood for an incredibly smooth taste.
To welcome the holidays and mark the end of 2020, the brand "wants to give this year the #ProperIrishExit it deserves," and launched the new sleek Holiday Gift Box, priced $24.99. Plus, it's a gift that gives back because for each case sold, Proper No. Twelve will donate $5 to First Responder organizations worldwide, up to $1 million annually.
Whiskey Holiday Gift Boxes
Proper No. Twelve is Giving 2020 the #ProperIrishExit It Deserves
Trend Themes
1. Whiskey Holiday Gift Boxes - The trend of whiskey brands offering holiday gift boxes presents an opportunity for customization and premium packaging.
2. Surging Sales of Proper No. Twelve - The trend of Proper No. Twelve whiskey gaining notable traction indicates an opportunity for further market expansion and brand recognition.
3. Proper No. Twelve's Charitable Initiatives - The trend of brands incorporating charitable donations with product sales presents an opportunity for aligning company values and engaging consumers.
Industry Implications
1. Whiskey - The whiskey industry can capitalize on the trend of offering holiday gift boxes by creating unique and personalized packaging experiences.
2. Beverage - The beverage industry can learn from Proper No. Twelve's success in surging sales and identify strategies to replicate consumer interest in other brands.
3. Charitable Organizations - Charitable organizations can explore partnerships with brands like Proper No. Twelve to leverage the trend of incorporating donations with product sales for increased fundraising opportunities.