If you're like me, and you still value the look and feel of actual paper when you're doing some reading (sorry trees), design company Propaganda has come out with a useful and stylish accessory.
The Bookmark II is essentially a simple rubber band that will hold your place in whatever you’re reading. The innovation is in the details--like an arrow that can point to the exact line where you left off. The Bookmark II is functional, stylish, and innovative. It's nice to see such great new ideas outside of the virtual world.
Rubber Band Bookmarks
Propaganda's Design is for Those Who Still Read Books
Trend Themes
1. Rubber Band Accessories - Propaganda's Bookmark II is an example of upgrading a simple rubber band into a stylish and functional bookmark.
2. Analog Innovation - The Bookmark II presents an opportunity to innovate and improve upon analog methods of information tracking.
3. Simplicity Design - The minimalist design of the Bookmark II trend highlights an emerging trend of appreciating simple but effective design.
Industry Implications
1. Stationery and Paper Manufacturing - Design companies like Propaganda may find success in expanding to the stationery and paper manufacturing industry.
2. Book Retail - Book retail industries may find value in upgrading basic reading accessories as a value-add for customers.
3. Gift and Novelty Items - The Bookmark II trend may open a new industry of functional and design-conscious gift and novelty items.