Poggy introduces the latest collection entitled 'P-ROOM THE WORLD' for the season at the 2G Studio in Shibuya's PARCO. This follows the Poggy 2G collaborative capsule with both Suicoke and Carhartt WIP two months back. The new collection is made up of a series of casual designs including hoodies, sweat pants, tees, and pajamas as a touch of comfort.
These are all detailed with a custom print that was created by Future Laboratories. Poggy explains that the apparel is designed with inspiration drawn from the look of loungewear as well as its function. These are made to be worn in and out of the comfort of one's own home. In addition to the graphic designs, the details include graffiti-like emblems as a playful touch to comfortable items.
Custom Logo Graphic Fashion
Poggy Introduces the P-ROOM THE WORLD Collection in Shibuya
Trend Themes
1. Custom Logo Graphic Fashion - Disruptive innovation opportunity: Explore the use of custom logo graphics in the fashion industry to create unique and personalized designs.
2. Casual Loungewear - Disruptive innovation opportunity: Develop innovative and stylish casual loungewear designs that offer both comfort and functionality.
3. Graffiti-inspired Apparel - Disruptive innovation opportunity: Combine street art aesthetics with apparel to create bold and playful fashion pieces.
Industry Implications
1. Fashion and Apparel - Disruptive innovation opportunity: Incorporate custom logo graphics and casual loungewear designs into the mainstream fashion industry.
2. Graphic Design - Disruptive innovation opportunity: Collaborate with fashion brands to create custom logo graphics and graffiti-inspired designs for their apparel.
3. Streetwear - Disruptive innovation opportunity: Introduce innovative and unique graffiti-inspired streetwear designs that stand out in the market.