The new Proof Eyewear 2013 lookbook is filled with foliage. Proof uses renewable, biodegradable and hypoallergenic materials, including upcycled skateboard decks, recycled metal, plastics made from plant-based acetates and sustainable sourced wood and bamboo. They also donate a large portion of profits to a charity that provides sight–giving cataract surgeries to those in need.
The lookbook offers a different take on marketing for sunglasses. Most photoshoots involving this piece of merchandise take place on sunny beaches with good looking models, but Proof decided to opt for a more organic feel. The natural surroundings hint at the eco-friendly material of the sunglasses, while also showing how the product can protect wearers from outside rays.
The Proof Eyewear 2013 lookbook makes one excited for summer.
Foliage-Filled Lookbooks
The Proof Eyewear 2013 Lookbook Showcases Eco-Friendly Materials
Trend Themes
1. Eco-friendly Materials - Opportunity for businesses to use renewable, biodegradable and hypoallergenic materials for their products.
2. Sustainability - Opportunity for businesses to incorporate sustainable practices and sourcing of materials.
3. Charitable Giving - Opportunity for businesses to donate a portion of their profits to a cause that aligns with their brand values.
Industry Implications
1. Eyewear - Eyewear companies can incorporate eco-friendly materials in their products, donate to charity and showcase their products in different and unique environments.
2. Fashion - Fashion companies can follow Proof's lead and incorporate sustainability in their practices, materials and marketing strategies.
3. Consumer Goods - Any company producing consumer goods can incorporate sustainable practices in their materials and operations, and pledge to donate a portion of their profits to a cause that aligns with their brand values.