The Evangelical Lutheran Church of Finland promotes their diverse and open nature with a message of “Room for faith you consider yours†in a campaign that depicts Jesus as a female and a black man.
My favorite however is a hip dude Jesse who “really digs ya, man,†which continues with “As you can see, here at the church we run a bit short of words when we talk about love. We are only human after all, just like you. With this awkward attempt, we just tried to tell you that unconditional love is the greatest thing about faith. it has no demands, it doesn't force you. It understands and strengthens you, no matter what you do. You can be just as you are.â€
The ads were created by TBWAPHS Helsinki Oy, Helsinki, Finland with art directors Mikko Torvinen, Ossi Honkanen.
Creative Open Church Promotion
Black, Female & Hip Jesus
Trend Themes
1. Diverse Representation in Advertising - Disruptive innovation opportunity: Companies can explore diverse representation in their advertising campaigns to promote inclusivity and connect with a wider audience.
2. Challenging Traditional Religious Depictions - Disruptive innovation opportunity: Religious organizations can challenge traditional depictions to resonate with modern audiences and promote a more inclusive and progressive image.
3. Using Humor in Faith-based Messaging - Disruptive innovation opportunity: Faith-based organizations can experiment with humorous messaging to make religious themes more relatable and engaging for the younger generation.
Industry Implications
1. Advertising and Marketing - Disruptive innovation opportunity: Advertising agencies can tap into the trend of diverse representation and help brands create inclusive and impactful campaigns.
2. Religion and Spirituality - Disruptive innovation opportunity: Religious institutions can embrace new forms of artistic expression to challenge traditional depictions and attract a more diverse congregation.
3. Creative Content Production - Disruptive innovation opportunity: Content creators and production companies can collaborate with faith-based organizations to develop humorous and thought-provoking messaging that connects with a younger audience.