In an effort to encourage Americans to wear masks, Twitter's outdoor campaign stamps real pro-mask tweets from real people in various cities throughout the United States.
1 million tweets relating to the use of masks have been published on the social media platform since March. Now, those tweets are going to good use as the brand is projecting them for all to see, reminding Americans that the work to slow the spread of the virus is not yet over. Some of the pro-mask tweets include sentiments like "Why do I feel like everyone is giving me resting mask face?"
These tweets, some serious, some comical, can be found spray painted on sidewalks, on billboards, and even projected onto walls.
Pro-Mask Social Media Campaigns
Twitter is Projecting Pro-Mask Tweets in Unexpected Places
Trend Themes
1. Pro-mask Social Media Campaigns - Creating social media campaigns to endorse the use of masks and increase acceptance of masks and other COVID-19 protective equipment.
2. Realtime Location-based Projection Advertising - Incorporating location-based projection advertising to promote social causes like the use of masks, philanthropy, and citizenship.
3. Ambient Advertising - Emphasizing non-traditional advertising channels like projection advertising, spray-painted sidewalks, and other social media platforms like LinkedIn and Tiktok to increase brand visibility.
Industry Implications
1. Advertising - Advertising firms and media companies can task their teams with creating unique and unconventional campaigns that utilize projection advertising and billboards to increase brand interaction and engagement.
2. Public Health - Public health agencies and organizations can use social media platforms like Twitter and Instagram to promote healthy habits like the use of masks.
3. Social Media - Social media companies like Facebook, Instagram, and Twitter can create internal social media campaigns to promote healthy habits and other socially conscious activities like philanthropy and citizenship.