Red Lobster is a popular dining choice for teens before they head to prom and Red Lobster acknowledged this by giving away free Prom Night Drip Bibs to prom-goers. No matter what you're wearing—unless it's a bib—eating seafood can be a messy experience and Red Lobster set out to equip teens with full-body bibs that they could wear to eat their pre-prom dinner without worry.
The limited-edition bibs by Red Lobster were made available to teens on a first-come, first-served basis while supplies last and unsurprisingly, they went out of stock rapidly.
While more and more brands are releasing branded merch for fans, drops like this stand out for being highly functional and useful for driving foot traffic to the desired destination.
Full-Body Prom Bibs
Red Lobster's Prom Night Drip Bibs Keep Outfits Free from Messes
Trend Themes
1. Branded Apparel - Restaurants and food chains offer limited edition wearable merch to boost brand awareness and create innovation opportunities.
2. Functional Prom Accessories - Releasing functional accessories specifically for prom, like bibs, can capture a unique market and create disruptive innovation opportunities for event planning companies.
3. Limited-edition Collectibles - Limited-edition merch and collectibles such as drip bibs can drive foot traffic to businesses and become financially beneficial for the underlying industries.
Industry Implications
1. Fast Food - Fast food chains and restaurants can utilize branded merchandising releases and promotions to create innovation opportunities in the industry.
2. Event Planning - Event planners who are looking to capture a unique market can explore limited-edition functional accessories specifically designed for popular events like prom night.
3. Fashion - Fashion and apparel companies can partner with restaurants and chains to release limited edition wearables that can become collectible items for loyal customers.