It's hard to put your overweight pet on a diet -- one look at its puppy-dog eyes and you find yourself handing over a treat without meaning to. But with 'Project: Pet Slim Down' by Nestle Purina and Jenny Craig, you'll be on your way to helping your pet lose weight in no time.
Nestle Purina and its Australian weight loss brand Jenny Craig have created the 'Project: Pet Slim down' campaign to aid pet owners in helping their pets drop pounds. Project: Pet Slim Down is a free online program that will help not only pets lose weight but also their owners. The program provides Americans with tips on exercise and proper diet as well as tools for them to track their pet's -- and their own -- weight loss. According to Jenny Craig's VP of Research and Program Innovation Lisa Talamini, "Two thirds of adults in the US are overweight or obese, and more than half of all pets in the country are also battling the bulge."
Visit the Project: Pet Slim Down site to watch a series of videos showing how the initiative has helped eight overweight cats and dogs lose weight.
Doggie Diet Campaigns
Nestle Puria and Jenny Craig Develop 'Project: Pet Slim Down'
Trend Themes
1. Pet Diet Plans - Pet owners are beginning to realize the importance of proper nutrition and exercise for their pets, creating opportunities for companies to develop pet-specific diet plans and weight loss programs.
2. Personalized Weight Loss Programs - Programs like 'Project: Pet Slim Down' are part of a larger trend towards personalized weight loss plans that cater to individual needs and preferences.
3. Online Weight Loss Programs - The rise of online weight loss programs has made it easier for people to access resources and support from the comfort of their own homes, providing opportunities for companies to develop innovative digital tools to aid in weight loss.
Industry Implications
1. Pet Food and Nutrition - Companies in the pet food and nutrition industry have the opportunity to develop pet-specific weight loss products and programs to serve the growing demand for healthier pets.
2. Health and Wellness Services - Health and wellness services such as Jenny Craig have the potential to expand their offerings to include weight loss support for pets and their owners.
3. Digital Health - Digital health companies can capitalize on the trend towards online weight loss programs by developing innovative tools and apps to help people and their pets achieve their weight loss goals.