Watch out, Facebook, because Project Dirt is on the rise and is one of this year's Deloitte Social Innovation Pioneers. As a niche social network, this enterprise allows for enviro-hungry users to connect, share and learn from each other on one simple platform. Because of the sheer amount of information available regarding "green" initiatives (and correspondingly, greenwashing), it's important to negotiate all of these tidbits in an informative way that will produce action and provide sustainable results.
"We wanted to facilitate sustainable activity taking place and to make the learning more accessible," says Project Dirt on its website. "We also believed green living should be an upgrade, it should be fun –- and it should be progressive."
Founded in April of 2008, the website has grown to include an array of people, businesses, organizations, non-profits and local governments.
Contact Information
Project Dirt website
Project Dirt on Facebook
Project Dirt on Twitter
Green Social Networks
Project Dirt is an Environment-Focused Online Community
Trend Themes
1. Green Social Networks - Disruptive innovation opportunity: Creating social networking platforms that focus specifically on environmental initiatives and sustainability, providing a niche space for users to connect, share, and learn.
Industry Implications
1. Social Media - Disruptive innovation opportunity: Incorporating green initiatives and sustainability into existing social media platforms, creating a more environmentally conscious online community.