The Proenza Schouler Fall/Winter 2014/2015 collection is currently on display via a sideways Julia Bergshoeff. In the production orchestrated by photographer David Sims, the model was pictured in varying positions as her head hung low in an off-kilter manner.
In addition to the over the top positions featured in these advertisements, the apparel present in this line is equally loud and in your face. Central to the series are aggressive animal prints, geometric shapes, metallic fabrics and swirling patterns.
Simplicity is at the same time central to this high fashion set. Displayed are cut out dresses, fitted trench coats, high neck lines and two piece suits, all of which can be worn for a variety of occasions within numerous settings.
Sideways Style Campaigns
The Proenza Schouler Fall/Winter 2014/2015 Advertisements Are Off-kilter
Trend Themes
1. Off-kilter Advertising - Opportunities for brands to break free from traditional advertising formats and create memorable campaigns with unconventional angles and positioning.
2. Bold Patterns and Prints - Disruptive innovation opportunities for fashion and textiles companies to experiment with bold and eccentric patterns, prints, and fabrics.
3. Versatile Statement Pieces - Innovation opportunities for fashion designers to create statement pieces that are versatile enough for multiple occasions and settings without sacrificing unique style.
Industry Implications
1. Fashion - The fashion industry can leverage the off-kilter advertising trend and incorporate bold patterns and versatile statement pieces into their collections.
2. Advertising - The advertising industry can disrupt traditional ad formats by incorporating unconventional angles and positioning to grab consumer attention.
3. Textiles - The textile industry can create innovative fabrics and prints to meet the growing demand for bold and unique statement pieces in fashion.