TOMS already offers a variety of products for good with its one-for-one shoes and sunglasses. Now, TOMS is expanding with an online marketplace, which collects products from a number of charities, making it easier to browse and buy them all from the TOMS Marketplace. Regarding the new venture, TOMS founder Blake Mycoskie says: "We're all on the same team of people who integrate a social mission into our products."
Users can browse through the TOMS Marketplace by causes like education, water and job creation, as well as browse products by the regions they were created in.
With the holidays just around the corner, the TOMS Marketplace will no doubt be a popular one-stop shop to do some online shopping that gives in more than one way.
Charitable Online Marketplaces
The New TOMS Marketplace Sells a Variety of Products for Good
Trend Themes
1. Charitable Online Marketplaces - Disruptive innovation opportunity: Creating online marketplaces that collect products from various charities, making it easier for consumers to browse and buy charitable products.
2. Socially-conscious Shopping - Disruptive innovation opportunity: Integrating a social mission into product offerings to appeal to socially-conscious consumers.
3. Regionalized Product Collections - Disruptive innovation opportunity: Offering product collections that are organized based on the regions they were created in, providing consumers with a unique and localized shopping experience.
Industry Implications
1. E-commerce - Disruptive innovation opportunity: Developing online platforms that cater to socially-conscious consumers, allowing them to support charitable causes while shopping.
2. Non-profit Organizations - Disruptive innovation opportunity: Collaborating with online marketplaces to reach a wider customer base and increase product sales to support charitable initiatives.
3. Retail - Disruptive innovation opportunity: Incorporating socially-conscious product collections and partnerships with charitable organizations to enhance brand reputation and attract socially-conscious consumers.