In collaboration with adverting agency DDB Germany, IKEA created a series of ads that depict flowcharts that show that just about anyone can benefit from its product use.
Each of the three ads show different items that potential buyers might question their need for, all of which are paired with a number of questions that lead consumers to the conclusion that they would be better off with IKEA. Included is a white bed frame, an orange couch and a charcoal barbecue.
With these ads, IKEA shows the versatility in product use that it offers, proving to consumers that even if their space doesn't quite suit the items in the images, the company most definitely has an alternative available that will better their homes.
Product Use Flowcharts
These IKEA Ads Show Consumers the Value of What It Has to Offer
Trend Themes
1. Versatile Product Marketing - Brands can utilize flowcharts or interactive media to showcase the versatility of their products and highlight the value they bring to consumers.
2. Question-based Advertising - Incorporating thought-provoking questions into ads can help customers realize the need for the product or service being marketed and help build trust with the brand.
3. Alternative Solution Promotion - Showing customers alternative solutions to problems or desires they may have can help build customer loyalty and trust in the brand's ability to provide value.
Industry Implications
1. Furniture Retail - Using flowcharts or interactive media to showcase the versatility of furniture pieces, brands can help potential customers realize the value a specific item can bring to their space.
2. Outdoor Equipment - Incorporating thought-provoking questions in ads can help customers realize the need for a particular outdoor product and help establish the brand as a trustworthy solution provider.
3. Home Improvement - Showing customers alternative solutions to their home improvement needs can help boost sales of products and services as well as help build trust and loyalty with the brand.