This product-mimicking produce packaging design does an excellent job at communicating the selling point of the fruit; it's freshness. The vibrant designs fuse function and fashion in a playful and accessible way.
In recreating a highly detailed image of the fruit on the exterior of the packaging, JL Fruit Signature is able to establish itself as a fresh, high quality purveyor of produce. This connection is possible thanks to the eye-catching nature of the vibrant design, which is sure to stand out on store shelves.
The natural packaging is an example of a brand using the most recognizable and sellable feature of the product and projecting it as loudly as possible. The refreshing produce packaging design was created by Thailand Prompt Design.
Citrusy Produce Packaging
This Produce Packaging Design Mimicks an Orange Peel
Trend Themes
1. Product-mimicking Packaging Designs - Disruptive innovation opportunity: Companies can create packaging that mimics the appearance of the product, effectively communicating its selling point and establishing themselves as high-quality purveyors.
2. Vibrant and Eye-catching Packaging Designs - Disruptive innovation opportunity: Brands can use vibrant and visually striking packaging designs to make their products stand out on store shelves and capture consumers' attention.
3. Natural and Refreshing Packaging Materials - Disruptive innovation opportunity: Brands can use natural and eco-friendly packaging materials to appeal to environmentally conscious consumers and differentiate themselves in the market.
Industry Implications
1. Food Packaging - Disruptive innovation opportunity: Food packaging companies can explore innovative designs that mimic the appearance of the product, enhancing the visual appeal and freshness perception.
2. Graphic Design - Disruptive innovation opportunity: Graphic design companies can specialize in creating vibrant and eye-catching packaging designs that help brands differentiate their products and attract consumers.
3. Sustainable Packaging - Disruptive innovation opportunity: Companies in the sustainable packaging industry can develop and promote natural and refreshing packaging materials that appeal to environmentally conscious consumers.